Our approach to customer segmentation is grounded in real shopper insights and research. This helps us build a deeper understanding of shopper behaviour to help you win in key missions.
Hear more from Charlotte, our Wholesale Insight Manager, as she explains the two key shopper types that make up the majority of your customers:
By meeting the needs of the two key shopper types with the right range, pricing and services, you’ll encourage repeat visits helping you to grow your sales and your business.