With value-focused offers designed to tap into shoppers’ seasonal mindsets – whether it’s sticking to routines, saving money or cooking at home – Nisa’s Winter Deals have everything you need to meet the demand.
Heating up your bottom line
As shoppers look to cut back on spending and embrace healthier habits after the festive season, our Winter Deals offer excellent value across everyday cupboard staples and easy meal solutions. For example, our Freezer Deal promotion is a great opportunity for customers to stock up on essentials, driving bulk purchases and in-store footfall.
Additionally, with health on the agenda, lean meats, fish and fresh produce are expected to perform well, supported by Co-op’s award-winning own-brand range. These categories are perfectly timed for New Year resolutions, with Veganuary and Dry January in full swing, creating an opportunity to increase basket spend in the healthier eating and non-alcoholic drink segments.
Maximising seasonal footfall
Nisa’s Winter Deals are also perfectly attuned to year-round seasonal events, giving you a chance to capitalise on natural spikes in consumer spending. With offers around Burns Night, Valentine’s Day and Pancake Day, retailers can drive excitement in-store while catering to a variety of shopper mindsets. For Valentine’s Day, the Co-op’s Irresistible range offers indulgent meal deals featuring premium food and award-winning wines, complemented by desserts such as chocolate puddings and ice cream, helping to build baskets around this occasion.
For Pancake Day, shoppers can stock up on key ingredients like flour, sugar and toppings, driving sales of pantry essentials. These events not only increase footfall but also encourage shoppers to visit for seasonal treats and ingredients, boosting their average basket size.
The strategy behind the sales
Our Winter Deals are driven by several key strategies that cater to different customer missions, from ‘meals’ to ‘top-up’ shopping. The One Week Deals feature market-leading promotions, encouraging footfall and repeat visits with unbeatable value offers. These weekly deals, combined with the Switch & Save mechanic – which promotes Co-op’s own-brand products as affordable alternatives to well-known brands – are designed to improve value perception while meeting customer expectations on quality.
In addition to meals, our top-up mission focuses on providing great value on branded and Co-op own-brand deals across ambient and fresh categories. This strategy is delivered through our Fill Your Basket for Less promotion. This offers a significant discount of 30% or more on everyday items like tinned foods, sauces and pantry essentials. By catering to these essential shopping needs, you can always attract those customers keen to save money on their weekly shop.
Visit the OCS ordering site to make sure your shelves are ready to meet the needs of your customers this winter.