‘Picky bits’ and small plates are especially popular in the summer, and this trend presents a great opportunity to drive incremental sales and increase basket spend.
Why it matters for you.
Warmer weather naturally changes how people eat and shop:
- More informal, spontaneous eating
- Socialising outdoors with friends and family
- Demand for lighter, shareable options
- More mix-and-match shopping to create quick, sociable spreads
Popularity of ‘picky bits’
‘Picky bits’ are no longer just snacks – they are often replacing full meals, with shoppers buying multiple items to create their own spreads and increase basket spend.
Typical picky bits baskets...
- Crisps and snacks
- Dips and spreads
- Cheese, deli, and chilled items
- Ready‑to‑serve or heat‑and‑eat products
How retailers can maximise the opportunity:
- Encourage mix & match purchases - position products together to inspire shoppers to build their own spreads - this helps to turn a quick purchase into a bigger basket
- Highlight sharing occasions - The Co-op Irresistible Small Plates range is perfect for gatherings and grazing. Shoppers are also trading up to premium own-brand deli, making picky bits feel more special. With a wide choice of ready-to-eat and hot eat options - from Spanish Tortilla to Pesto & Pecorino Coleslaw - it’s an easy way to drive impulse sales.
3. Capture top-up shops
‘Picky bits’ occasions are often last-minute, so strong availability is key. Focus on:
- Chilled snacks and deli items
- Ready-to-eat party foods
- Premium crisps and sharing snacks
- Soft drinks and alcohol
Key Takeaways:
‘Picky bits’ are a key summer sales driver. By stocking the right mix and making it easy for shoppers to build their own spreads, you can increase basket spend and drive repeat visits.