With a growing number of shoppers actively looking for discounted food, reducing waste isn’t just the right thing to do - it’s a great way to help drive footfall and increase sales.
How you can benefit and make an impact
Short-dated and reduced items don’t always have to go to waste. By making these products more visible to local shoppers, you can turn potential losses into sales.
Platforms like Too Good To Go and Gander help connect retailers with customers looking for great value, making it easier to sell surplus stock and reduce waste. And as well as giving retailers more control over sales, there are no additional labour or training costs - offering an impressive return on investment.
Making a real difference
Through partnerships with Too Good To Go, Nisa retailers have already saved over 175,000 meals from going to waste - helping reduce environmental impact while supporting local communities.
Why it works
- Reduce waste and improve sustainability: Cutting food waste helps lower your environmental impact and supports your role in the local community.
- Drive footfall: Discounted products attract more customers into store.
- Increase sales: Selling short-dated stock helps recover value that might otherwise be lost.
- Meet shopper demand: More customers are actively seeking discounted food, making this a growing opportunity.
Maximise the opportunity
- Clearly mark and position reduced items in-store
- Keep reductions consistent and easy to spot
- Consider using digital tools to promote availability locally
Start small and see the impact
Even small changes can make a difference - helping you reduce waste, support your community and improve your bottom line.
Get involved
If you’re interested in reducing food waste in your store, visit the Food Redistribution Hub on OCS to learn more and get started.