Popping the cork on National Prosecco Day

It’s National Prosecco Day on Thursday 13th August. The perfect moment to pop the cork on prosecco sales and get to grips with why it continues to be such an important product to stock in-store. 

Prosecco is undoubtedly popular worldwide, with Prosecco DOC – the most common type - selling a whopping 667 million bottles in 2025*, 1.1% more than the previous year. And the UK is a big customer – Prosecco DOC’s second-largest market. 

 

Why are so many UK consumers popping the cork on Prosecco? 

• Champagne consumption is declining outside of those special occasions. It’s seen very much as a treat, which has allowed prosecco to take over those year-round moments. 
• In the UK, the popularity of spritz-style cocktails has fuelled the drink’s success, as prosecco remains front of mind for younger shoppers and casual social occasions.
• Whilst many consumers are looking to spend their budget wisely, prosecco – including own-brand prosecco – provides value and quality compared with other sparkling wines.  

 

 

What does this mean for retailers? 

• Prosecco is a year-round seller. Make sure you have a good selection instore, including options such as rose, all year round. Where relevant, link the product to seasonal moments and promotions, from Mother’s Day gifting to festive celebrations. 
• Remember own-brand options. As consumers look for value and quality, stock a variety of price points and don’t forget own brand options. For instance, Co-op’s Irresistible Prosecco has won the Which award for best Prosecco on the high street multiple times and is a firm favourite. 
• Suggest a new spritz. UK consumers are enjoying spritz-style cocktails, so try encouraging new and existing customers to buy prosecco, by placing it instore next to mixers, garnishes and cocktail kits. 

As we celebrate National Prosecco Day, what better time to head to OCS to look at our great range of prosecco and make sure you’re capitalising on one of the most stable sellers in this category.