Here at Co-op Wholesale, at key seasonal moments we offer pre-sell opportunities for our retailers, helping them to plan ahead and maximise sales.Â
Key pre-sell dates
- Easter Pre-sell: opens in September
- Halloween & Christmas Pre-sell: opens in May
Why, may you ask? Well, it’s more than organisation; our pre-sell seasonal windows unlock a suite of brilliant perks to ensure our retailers are ready for key times of the year.
So, what are the top advantages of pre-sell for retailers?
- Extended range with exclusive products: Access a wide range of products, including exclusives only available during pre-sell. It’s a retailer’s chance to lock in key seasonal lines before they’re gone.
- Priority for pre-sell stock: Pre-sell stock is always prioritised, ensuring that customers’ committed volumes are secured ahead of free-sale. This means more reliable stock and fewer last-minute shortages.
- Outstanding pricing: We offer stand-out pricing on key lines, as well as bespoke seasonal deals all to help provide retailers with great value on important products for the particular time of year.
- Improved inventory planning: Forecast demand more accurately, reducing the risk of over or understocking. Fixed release dates support smoother logistics, timely deliveries, and steady stock flow throughout the season.
- Availability of stock: Reliable access to key seasonal products, minimising the risk of stock shortages. By securing products through pre-sell, retailers can better plan their inventory, reducing the likelihood of missing out on high-demand items.
With Halloween and Christmas pre-sell opening on 22nd May, make a note in your diaries to head to OCS to check out the fantastic deals and start placing your orders.