In today’s economy, where disposable income is increasingly stretched, shoppers are constantly on the lookout for value. Despite varying needs, they all share a common goal: finding affordable yet satisfying food options. In fact, 50% of total grocery spend is now on own-brand products.Â
Nisa’s ‘Switch & save’ strategic initiative is designed to help retailers offer value-driven solutions, tailored to different shopper segments, and grow their sales. The Nisa customer base is diverse, with two primary segments driving sales: ‘Make it simple shoppers’ and ‘Fast foodies’.
‘Make it simple’ shoppers prioritise convenience
They have little time or desire for elaborate food preparation and are focused on finding simple, low-effort food at affordable prices. These shoppers seek functional basics over premium quality and are mindful of waste, shopping strategically to manage their budgets effectively.
‘Fast foodies’ are time pressed but also want quality
They enjoy food and are looking for inspiration, demanding products that offer great quality for less money. For them, the balance between convenience and premium experience is key.
Switch & save is perfect for catering to both segments
Through stocking more Co-op branded products, retailers can cater to shoppers’ demand for convenience and affordability without compromising on quality. Co-op’s range stands out for its ethical, sustainable and responsibly sourced products. Offering a wide selection of core, premium and seasonal lines, Co-op provides shoppers with great choice and quality at reasonable prices.
Through utilising the Nisa ‘Switch & save’ campaign, retailers can show ‘Make it simple shoppers’ and ‘Fast foodies’ that there is a market-leading own-brand with a wide range of quality products available that is ethically sourced, but also delivers great value every day.
‘Switch & save’ offers a range of branded and Co-op brand deals across both ambient and fresh categories. And the Nisa ‘Switch & save’ campaign is not just focused on promoting products, it also targets specific shopper-planned top-ups as well as mission-meals, which align with the needs of ‘Make it simple’ and ‘Fast foodie’ customers.
Why not stock the recommended range of Co-op alternatives and utilise in-store point-of-sale (POS) materials to raise awareness among shoppers? By showcasing Co-op brand products as cheaper, yet high-quality, alternatives to national brands you can meet the evolving needs of customers, enhance their engagement, drive brand perception and loyalty – while boosting sales and strengthening your position in the competitive grocery market.
Ready to elevate your store’s offering? See the range of Co-op branded products available via our dedicated hub on OCS here