Autumn represents the second-highest category spend of the year, making it a critical period for all retailers, small or large. Through strategic deal promotions and a focus on convenience and quality, Nisa gives retailers all they need to help their customers make the most of autumn, whether they’re looking for quick meals, top-up essentials or great savings. And by understanding the unique needs of customers and delivering targeted value propositions, Nisa helps retailers drive sales during this key shopping season.
Understanding customers
Nisa’s strategic approach to autumn shopping focuses on two primary consumer mindsets: ‘Make it Simple’ and ‘Fast Foodie’ shoppers.
Make it simple shoppers value convenience above all else. They’re likely to decide on meals the day they plan to eat them, preferring pre-prepared options that save time and effort. They stick to their routine, choose familiar products from their regular retailers, and are highly motivated by deals that help them save on food and drink.
Despite being time-poor, Fast Foodies prioritise health and even go as far as cooking from scratch. They look for meal components that allow for quick preparation, without sacrificing the joy of cooking. It’s key for them to access fresh, high-quality ingredients that can easily be assembled into a nutritious meal.
By catering to these mindsets and providing the right products at the right time, Nisa can ensure retailers meet the diverse needs of their customer base.
Enticing autumn offers
Nisa’s value proposition during autumn is clear: deliver great meals and top-up missions that drive volume and enhance value perception among core customer segments. This is achieved through targeted deal promotions designed to resonate with shoppers’ needs.
When it comes to mission meals, the focus is on offering value-driven, easy meal solutions to maintain and grow market share – supported through options like Easy Meals, Big Deals and Freezer Fillers, which provide attractive, bundled offers that make meal planning simple and affordable.
In addition to mission meals, Nisa puts an emphasis on top-up missions such as One Week Deals and Switch & Save – encouraging shoppers to fill their food gaps with great-value branded and Co-op own-brand deals.
Showcasing these market-leading promotions and highlighting the cost savings available through Co-op’s own-brand alternatives plays a pivotal role.
Switch & Save encourages shoppers to switch from branded products to Co-op’s own-brand alternatives, offering significant savings without compromising on quality. This is crucial during a period when consumers are looking to stretch their budgets.
The Big Deal provides shoppers with an all-in-one meal solution, offering a selection of mains, sides and a drink for under £7. This simplifies meal planning and reinforces Nisa’s commitment to affordability.
One-week Deals focus on seasonally relevant products, offering market-leading promotional prices that drive footfall, increase basket spend and enhance Nisa’s value perception.
Freezer Fillers is a popular promotion that allows shoppers to fill their freezer with five selected products for just £6, with occasional matching to Co-op member prices at £5. This promotion is ideal for those looking to stock up on essentials at a great price.
Ready to elevate your store? Explore our latest range and offers on OCS here.