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Co-op Own-Brand GLP-1 Friendly Ready Meal range - a UK convenience retailer first.
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Co-op's own-brand GLP-1 friendly ready meal range - a UK convenience retailer first

Good Fuel includes four mini meals, which have been specially developed for shoppers with smaller appetites. This follows data which reveals 3% of the UK population (1 in every 30) is now using a form of weight loss medication.

Perfectly portioned, each meal is packed with protein, fibre and at least one of your five a day. All four meals are inspired by global cuisines - including Chicken & Courgette Alfredo Pasta and Teriyaki Chicken & Veg Noodles. 

Nicole Tallant, Director of Commercial at Co-op, said: “Customers are changing the way they approach health, looking for healthy and tasty choices that provide a boost of health benefits like protein and fibre, with meals that count towards their five-a-day as well as delivering plenty of flavour.

There is also a growing need to cater for smaller appetites with meals that provide the quality without so much of the quantity. This whole new range is aimed at supporting shoppers’ wellbeing in a meaningful, accessible and convenient way.”

The new Good Fuel range also includes a new 'power up your plate' range, which includes a choice of five full-sized meals featuring high-protein, slow-releasing carbohydrates, as well as gut-friendly fibres and nutrient-dense vegetables.

Aimed at shoppers looking for convenient and healthy meal solutions, this range is a great way to drive footfall.

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