The Market brings local shopping to life in Stratford’s Sugar House Island

A new independent convenience store has officially opened its doors at Sugar House Island, the canal-side neighbourhood in Stratford that’s redefining east London living.

The Market, owned by experienced local retailer Sifat Hayat, is the first and only convenience store to open in the 26-acre development by Vastint UK, a company behind some of Europe’s most progressive urban regeneration projects. The store officially launched on Monday, 12th May.

Covering 5,500 sq. ft., The Market offers a fresh and modern shopping experience designed to meet the needs of the local community, which includes residents, students and office workers.

With the University of Huddersfield opening its first London campus directly above the store, and 4,000 sq. ft. of commercial space nearby, The Market is set to become a key part of daily life in this vibrant new neighbourhood.

"We’ve designed The Market to cater for everyone - from quick lunchtime top-ups to full weekly shops," said owner Sifat Hayat, who has over 15 years of experience in East London retail.

"As independents, we’re rooted in the community and we understand how to offer choice, service and value."

The store features a fresh bakery and hot food offering through Country Choice, a wide range of groceries including Co-op own brand products via wholesaler Co-op Wholesale, and a carefully curated layout for ease of shopping.

Sifat added: "I’d love to see more developers offer units to independents. With a little trust, we can create something really special for local communities."

Sugar House Island blends modern living with heritage architecture, offering a connected, creative neighbourhood on the banks of the River Lea.

We’ve designed The Market to cater for everyone - from quick lunchtime top-ups to full weekly shops.