Co-op Wholesale supercharges forecourt strategy with new petrol forecourt retailer partnership

Co-op Wholesale is accelerating its expansion in the forecourt convenience sector, with a bold new partnership with Sewell on the go, one of East Yorkshire’s most respected independent forecourt retailers.

Under a newly signed five-year agreement, Co-op Wholesale will become the full supply partner for 12 Sewell on the go convenience stores across Hull and East Yorkshire. This partnership marks a major milestone in its strategy to support independent forecourt operators with market-leading products and convenience retail expertise.

Sewell on the go will retain its familiar fascia and strong local identity, whilst benefitting from an enhanced range including the introduction of Co-op’s own brand award winning food-for-now and food-for-later products, bringing greater choice, quality, and convenience to forecourt retail.

Katie Secretan, Managing Director at Co-op Wholesale, said: “We’re thrilled to be working with Sewell on the go. This is a fantastic business with deep roots in its communities and a genuine commitment to quality and service. Our Wholesale model is built to give partners like Sewell the freedom to stay true to their brand while delivering a market-leading range and operational support. We can’t wait to see what we can achieve together.”

Patrick Sewell, Managing Director at Sewell on the go said: “We’re excited to work alongside Co-op Wholesale, a partner whose values and vision align closely with our own. Our customers across Hull and East Yorkshire can look forward to a wider, more exciting range of products in-store, while we continue to provide the same great service, value and local focus that people know and trust.”

Sewell on the go, the retail arm of Sewell Group, operates multiple fuel stations and convenience stores across Hull and East Yorkshire, serving over four million customers annually. With a mission to keep communities moving, day or night, the brand is known for its customer-first approach and commitment to local value.

This partnership signals a significant leap forward in Co-op Wholesale’s ambition to bring its trusted convenience model to more communities across the UK, by teaming up with regional operators who share its values and vision.